Sify: Scaling Enterprise Growth with Next- Gen Technology

In today’s hyper-connected world, with the global business environment changing at warp speed, businesses and countries are trying to out-compete each other and keep pace with shifting consumer behaviors. In organizations where IT is still treated as a siloed business process, IT administrators have to invest valuable time and effort in managing the IT infrastructure as well as co-ordinate with sundry vendors to carry out periodic upgrades and changes to the IT infrastructure as and when necessary. If only there was a partner to lend a helping hand, while the organization could focus on what it does best: its core business. Chennai headquartered Sify, has proved to be one of India’s most comprehensive ICT solution and service providers.Sify started its journey in 1998 by being India’s first private ISP to bring internet into Indian homes. Pioneering internet access in homes and cybercafés,Sify played a vital role in the start of India’s digital transformation journey. As the digital landscape evolved, Sify scaled up the value chain in providing telecom, data centers and cloud services to emerge as a truly integrated ICT player. Being agile, Sify has a record of accomplishment in taking on any challenge in the unified ICT space, by offering customized solutions to large, complex enterprises, SMBs, the Government and PSUs, as well as verticals in the realm of BFSI, Manufacturing, Retail, Healthcare & Pharma, Education, Media and IT/ITES. The company’s ‘Bring it on’ attitude, scalable portfolio of services and superior solutions have enabled Sify to enrich and simplify professional lives.

Sify’s propositions to the DC demand market are multi-pronged. They have recognised that the Data Center is no more a standalone entity and hence brings parallel demands of robust connectivity and security. In short, it is not just the DC stack but the connected entity that swings customers.

In Sify’s case, all the data centers are “Hyper Connected” data centers. Translated that means, there are dedicated dark fibre, metro rings and multi mesh connects terminating into and out of the DCs. The offerings don’t stop at the bandwidth level. Given the profile of customers, it is Sify’s endeavour to provide everything for everybody. For e.g. Sify’s data center at Rabale has zero latency access to Amazon DX. This DC also hosts the AMS-IX (Amsterdam Internet Exchange). One of the world leaders in OTT has located their PoP at data centers enabling in turn, several ISPs to peer with low latency and costs. The network today connects 45 DCs across India with excess Tbps capacity for key customers. The connectivity is not limited to the India geography. Moreover, Sify’s open cable landing station in Mumbai terminates international data carried in on high capacity undersea cable owned by Middle East and North Africa (MENA)and Gulf Bridge International(GBI).

In Sify’s case, all the data centers are “Hyper Connected” data centers. Translated that means, there are dedicated dark fibre, metro rings and multi mesh connects terminating into and out of the DCs. The offerings don’t stop at the bandwidth level. Given the profile of customers, it is Sify’s endeavour to provide everything-for-everybody. For e.g. Sify’s data center at Rabale has zero latency access to Amazon DX. This DC also hosts the AMS-IX (Amsterdam Internet Exchange). One of the world leaders in OTT has located their PoP at data centers enabling in turn, several ISPs to peer with low latency and costs. The network today connects 45 DCs across India with excess Tbps capacity for key customers. The connectivity is not limited to the India geography. Moreover,Sify’s open cable landing station in Mumbai terminates international data carried in on high capacity undersea cable owned by Middle East and North Africa (MENA) and Gulf Bridge International(GBI).

The Sify Data Center Architecture SDA Ver 4.0 is the guidebook on how DCs have to be built in India and has found favour across the DC build services too. This paved the foundation for the 15 DC built for external customers including 6 Data Centers for various States in India.

Sify’s Collocation services
Let’s look at this proposition from the Client’s end. What is the Client looking for?
While availability of colocation space is the driver, it does not necessarily swing the decision in any service provider’s favour all by itself. That is because clients would prefer to look at the eco system of offerings in that DC. And the key decision influencers are the Hosting and Managed service stack. Any prospective client can have visibility to the possibilities afforded by the managed services stack offered by Sify. It is then a decision of what is the managed services mix that works well.

Sify’s unique proposition is its strong partnerships with global and domestic players permitting to migrate a client’s current aligned managed services vendors to in-house DC with minimum downtime. Understandably, Sify’s track-record of 99.99 percent uptime has been a strong ace.

Sify is now at a point where clients completely entrust their IT migration or transformation to us. The multiple successful transitions executed to date are the biggest influencers of their decisions. Some of them are innovative outcome based model for a large state utilities provider, the complete migration of a health care major and the co-location of a logistical leader.

Connecting them All
Whether the customer business has chosen to be on Sify’s Cloud or its Data Center or in other CSP Cloud, or with other providers, Sify is best poised to connect them all with its high speed network. Sify’s network today connects 45 DCs across India and has one of the largest network presence in India with 400+ PoPs. Sify can carve out a virtual network access to connect IT estates from different parts of the India and outside Indian geography. Being a Network, DC and Cloud Service Provider in itself, Sify is uniquely positioned to deliver such virtual network access in a seamless, integrated manner. Sify has also partnered with for Amazon Direct Connect and Azure Express route to